In the ever-evolving world of beauty, trends come and go with the seasons. We see neon liners one month and “clean girl” aesthetics the next. However, amidst the constant flux of the makeup industry, certain products remain foundational. Among these, the eyeshadow palette stands as perhaps the most versatile tool in a makeup artist’s kit—or a beginner’s vanity.
While thousands of brands launch new collections every year, the industry has settled into several “archetypal” palettes that have become the most common and essential choices for consumers worldwide. Understanding these common palettes is not just about following the crowd; it is about recognizing the color theories and textures that work most effectively for the human eye.
The Reign of the Warm Neutrals
If you were to peek into any makeup bag today, the most likely inhabitant would be a warm neutral palette. This category exploded in popularity in the mid-2010s … Read more